Your Season of Opportunity: All about Seasonal Marketing
It’s February again and love is in the air. With a flurry of promotions and campaigns about Valentine’s Day, it’s an occasion you couldn’t possibly miss. All these events around Singapore are all forms of seasonal marketing - marketing that revolves around special seasons or occasions in the year. Think of the Chinese New Year events, the Deepavali promotions and Christmas pop-ups, among many other exciting and special days in the year.
With many diverse brands tapping on the seasonal needs of consumers, here’s why and how you should go about using seasonal marketing for your brand.
Why Use Seasonal Marketing?
1. Draw Attention to your Brand
Having unique seasonal marketing campaigns can catch the eyes of potential customers, increasing brand awareness. Customers are also more open to new experiences during festive seasons, so the novelty your brand can provide is vital to allowing them to develop good impressions.
2. Keeps Things Exciting
Having special events or promotions for limited periods of time is one way to effectively get your customers looking forward to the next new thing your brand has to offer. The ever-changing Starbucks cup design is an excellent example of this. Avid Starbucks fans and even casual coffee-drinkers look forward to their seasonal designs and plenty purchase limited edition reusable tumblers during the various seasons.
Starbucks Cherry Blossom Collection
Tips for Seasonal Marketing
1. Know your Audience
Understanding your target demographic is always the key to any successful campaign. Getting to know what your audience needs and wants is the first step to creating something unique for them to look forward to and engage with. Nuances in angling your campaigns can provide you with an edge over your competitors if you can accurately capture the attention of your audience.
2. Know your Season
Special occasions are important opportunities to leverage upon to create something fresh for your customers. Customers appreciate sensitivity to and anticipation of their needs and desires in various seasons. Putting careful thought into how your brand can value-add beyond simply changing up aesthetics and putting out discounts for a special season will demonstrate your brand’s sincerity in engaging customers and providing them innovative experiences.
3. Know your Social Media
Utilising social media is the easiest, fastest, and most effective way to reach your target audience to deliver them a teaser of what’s coming up. Make sure to update your social media consistently and to build buzz for upcoming promotions. Ensuring that your social media accounts are well-organised, with easily accessible links to more information for interested customers will go a long way in not only shaping an enjoyable customer experience, but also increase the chances that your audiences will engage with your content.
If keeping things fresh and thinking of new ways to engage people sounds like something right up your alley, reach out to us for a chat. At BCD, innovation and understanding the needs of others are at the core of what we do. Here, our focus is YOU.
