The Rise of Wordle and What We Can Learn From It
Image of Wordle from Wikipedia
Seen tiny squares of grey, yellow and green recently all over your social media feed? That would be Wordle, the online puzzle game which has gotten everyone wracking their brains to guess the word of the day in 6 tries or less. The web-based, free-to-play game has spread like wildfire recently, and has over 2 million players now. Chances are, you’re either a Wordle fan as well or wondering what on earth makes the game so addictive.
Let’s talk about elements of the game which have contributed to its success.
1. A Shared Experience Anywhere and Everywhere
Set against the backdrop of Covid-19, Wordle gives millions of people across the world the opportunity to bond over a common experience when they make their routine attempt at the word-of-the-day. For all of us who open our social media apps to start our day, we see so many others who delight in the puzzle game and join in the fun. There is also an element of competition, both with oneself and others, as we try to solve the puzzles in as little tries as possible. In these times where human interaction has been made more difficult and more scarce, being able to relate and engage in friendly competition over something so simple yet wholesome can make one’s day. This shared experience is one of the simple joys in life which is inherently universal.
2. Accessibility
Wordle is extremely accessible as a web-based game. Anyone curious about it can simply give it a go and it’s free-to-play nature eliminates any barrier to curious players keen to try it out. All you need is an internet connection, search up Wordle, and you’re good to go! Consumers don’t want to spend time figuring out how things work or have to do anything particularly bothersome in order to access something. In a fast-paced world in which everything is speeding up and attention spans are shortening, efficiency and ease of use are key factors contributing to the success of Wordle.
3. Use of Social Media
The phenomenon of Wordle appearing across your social media feeds attests to its success in making good use of social media platforms. People love to share more about their day and enjoy seeing how everyone else is doing. At the same time, all this sharing about Wordle creates a natural word-of-mouth effect which enables its organic growth. Organic growth is one of the best ways to grow any product, brand or idea. People are more receptive to words from sources they know personally or deem more trustworthy more than any advertisement.
At the end of the day, people value experiences, and Wordle’s mechanism, albeit simple, is able to bring them just that. At BCD, we understand the importance of creating an experience for our clients. If you love finding out what makes people tick and are keen to be a part of a team that creates memorable and pleasant experiences for them, contact us now. At BCD, our focus is YOU.
