Successful Marketing for Real Estate in 2022
Excelling in your real estate career in 2022 goes beyond the interactions you have with your clients. With easy access to the internet and hundreds of listings, prospective clients have unlimited access to information about their dream home and plenty of services or agents. Hence, it is vital to learn how to draw them in from the get-go with your marketing. Here’s how you can leverage online tools to boost your branding and give you an edge in the playing field.
1. A Professional Website
Creating and maintaining a professional website that functions as a one-stop portal for potential buyers looking for your services or advice can make or break your success in real estate. According to Sweor, a web-flow management software company, it takes around 0.05 seconds for users to form an opinion about your website, determining whether or not they stay. Additionally, 75% of consumers judge a company’s credibility based on their website design. Therefore, your website should not only be functional and user-friendly, but also aesthetically pleasing so as to retain site visitors.
Another aspect of a good website includes optimising its mobile version. Most of us utilise our mobile phones or devices to access sites due to their portability and convenience. As such, a quick navigation of your website on a mobile device should instantly allow users to perceive your services favourably. 57% of internet users were reported to not recommend businesses with poorly designed website on mobile. As such, investing in the creation of a professionally done website can not only make a good first impression on potential buyers but may also boost exposure to your target audience through word-of-mouth.
2. Quality Real Estate Content
Social media is a tool that lies at the core of every marketing strategy today. When prospective clients look for their dream home, they want to find out more. Engaging visual content can deliver them the information they desire in a bite-sized, easily digestible and appealing manner. Well-produced real estate tour videos can grab the attention of prospective clients with its attractive visuals and sustain their interest better than a large chunk of explanatory text can. According to CoVideo, viewers retain 95% of a video’s message as compared to 10% if reading it in text. Hiring a professional photographer to capture beautiful shots of homes for sale can also catch a prospective buyer’s eye quickly. At BCD, we create appealing real estate video tours delivering helpful information on properties for sale. You can find our videos here. Additionally, creating testimonial videos or interview videos can give potential buyers more confidence in your services while understanding you better as well. Providing a call-to-action at the end of your real estate content is also integral to providing potential buyers with the resources they need for their next move after finding a property they like.
3. Maximise Social Media Interaction
Creating content provides you with the material to use effectively on social media but taking the next step to engage potential clients is key as well. Engagement with potential clients comes in the form of utilising interactive tools on social media such as Instagram’s poll and slider function or Tiktok’s Q&A feature. More interaction with your target audience will likely shape their algorithm in favour of future content you post and will therefore create a cycle of increasing engagement with and exposure to your content. Engaging with potential clients also creates a relationship with them and provides them with a favourable impression of your services and your willingness to help. Watch out for the comments on your social media pages as well - these can provide you with insight on how to improve future marketing efforts and can also provide you with the opportunity to clarify doubts and bring your potential buyers a step closer towards purchasing their dream property.
Marketing for real estate agents in 2022 leverages heavily on virtual tools. With the trend of brands hopping onto social media platforms and reaching out directly to consumers through these informal channels, players in the real estate market stand to gain as well by adopting such practices. BCD is at the forefront of such changes and are always looking for new ways to reach potential clients. If exploring ideas like these and creating quality content appeal to you, feel free to contact us. At BCD, our focus is YOU.
