How To Ace Your Real Estate Video Walkthrough

Real estate walkthrough videos are a key component of a real estate agent’s successful marketing strategy. With such videos growing in popularity among agents and prospective home buyers eager to view potential homes in a more dynamic manner, it’s important that you capture their attention effectively. Here’s how you can ace your real estate video walkthrough. 

1. Professional Videography

Engaging professional videographers and editors to create a video walkthrough that does your presentation of the home justice is an investment that goes a long way. Videos nurture leads and allows viewers insight not only into the property but also your personality and selling style. The human touch is an important element which can make a difference when prospective buyers look for agents to liaise with. First impressions are also important and professional, quality walkthrough videos help to establish your reputation and boost confidence in your services. 

2. Preparation

Every element of your video contributes to the impressions prospective buyers get from viewing it. Therefore, prior work has to be done in order for your walkthrough shoot to go smoothly. These are some ways you can prepare for a stellar video. 

• Have a good agent introduction  

• Know your script

• Know which areas of the property you’d like to highlight (and convey it to the videographer!) 

• Do prior research on amenities around the property

• Rehearse your walkthrough 

Being prepared for your shoot will allow you to be more comfortable and relaxed. Create a conducive filming session for yourself by going prepared.

3. Presentation 

Now that we’ve covered the basics, the last aspect through which you can convince prospective buyers will be your presentation. Set aside your self-doubt - confidence is key. In order to convince prospective clients, you’ll have to be able to convince yourself first. Run through your script and make sure that you are certain when delivering your lines. 

Additionally, draw attention to important elements in the property through your actions and phrases which indicate to viewers where they should pay attention to. For example, a simple hand gesture to a balcony with the phrase “over here, we have an XX sq ft balcony overlooking…” will be sure to highlight the area to viewers. Keep the video dynamic by moving around and gesturing naturally so as not to look stiff or nervous. 

Lastly, speak with sincerity and let your personality shine through. Conveying an approachable and likeable vibe can help prospective buyers to be more comfortable reaching out to you for your services.

At BCD, we guide our agents to hone their capabilities and to grow as convincing speakers. If you’d like to learn more, feel free to contact us. Here, our focus is YOU.