Bridging the Gap - Online vs Offline
Many brands out there -- especially those in the beauty industry -- have seen the undefiable turn towards online retailing. Especially with the pandemic situation, consumers say they are now 400% more likely to purchase their makeup and personal care products online, compared to pre-pandemic. Needless to say, as we are witnessing the e-commerce industry taking flight towards precedent success, most people face no qualms about the use of marketplaces like Shopee and Lazada.
There is no ambiguity that the primary purpose of many beauty websites (just think of ANY drugstore product or brand that comes to mind) have trickled down to just branding and information-feeding, rather than to serve transactions of products.
Henceforth, these beauty brands are left with no choice but to figure out the path to bridge the gap between online and offline customer journeys in order to reboot their sales and capture data for accurate marketing. Following an article on retailing by Elizabeth M. on Adweek.com, the main points to bear in mind in doing so are the need to be social and that retail media, albeit ubiquitous, is still relatively young.
So what’s the gist for the real-estate industry?
Here’s what we need to keep in mind, even though retail media is essentially irrelevant given that we’re talking houses here.
Leverage on the web
Branding is extremely important, and the same goes for industries along the service line. Consumers are still looking for relevant information and more importantly, reliable places that can accentuate their decision-making processes, and the trick to it is to bring that information online.
2. Social media is important
Even though social media may not be directly linked to your industry/profession and line of work, social media has taken over the world with its convenience and ease of access. Thus, despite there being no direct need to use social media, bear in mind that it is inherently a platform to access information and network and that more often than not, the web is the first place your potential customers may go to, not your name card.
3. Stay relevant
Platforms to post your content and boost your brand are important, but the information provided has to be on its toes and constantly climbing up the relevance ladder.
While BCD lies in the real-estate industry which doesn’t necessarily require the need for social media, we are constantly improving by staying relevant and doing our best to learn from others too! If you want to be part of our dynamic team, or just looking to learn more about the industry, feel free to contact us. At BCD, our focus is YOU.
